“I should be more grateful of my natural beauty. It impacts the choices in friends that we make, the jobs we apply for, how we treat our children. It impacts everything. It couldn’t be more critical to your happiness.”
This ad speaks to me as both an artist and a woman. It combines self-perception and art to create a powerful message of what society does to a woman’s confidence. Women are faced with a constant pressure to look a certain way for society.
What this ad illustrates in a creative and enlightening way is the disconnect of how women see themselves and how others see them. Through the drawings the artist created, we can see that the sketches that the women helped the artist create look consistently unhappy, closed-off, and unlike them. By contrast, the drawings that others helped the artist create for another person looked much more like that person, along with looking happier and more open.
I think this message is an example of how powerful advertisements and media are. But in contrast to many of the ads out there today, this campaign seeks to promote a positive message of self-confidence while contradicting traditional, societal standards for beauty. In a time where many messages and advertisements distort and reinforce harmful standards of beauty, such as make-up ads, this ad creates a message that women can relate to while promoting their natural beauty.
Personally, I think we need more advertisements like this one.